How Small Businesses Can Influence Your Buyers Purchase Decision?
You may not have known this but … 96% of buyer’s ultimate purchase decision is influenced when a provider focuses on the value they can deliver to them.
From my experience, the problem that most small businesses face is that they don’t master having a great prospect intake form to deliver this type of value.
Today, giving value and offering insight is the game.
If you’re a business owner or CEO of a small business your perceived value is what allows you to take your firm to the next level.
No matter what your business does it will sink or swim based on the value (perceived or otherwise) and insight it creates in a buyer’s life.
Many firms default to adding features to products and services as a way to address value, and generic statics as a way to address insight, but my experience working with contractor firms, consulting firms, and service-based businesses shows the real impact in value creation and insight comes from having a solid prospect intake form that gives you the information to offer tailored and personalized advice, recommendations, tips, insight, and suggestions.
