How to create and maintain your competitive advantage

If you’ve been following me for any amount of time then you know that nobody wants what you sell. They want their problems solved and that’s what you have to keep in mind.

Part of this solving problems mindset means as your clients change, your services need to evolve with them.

And that’s how you create and maintain your competitive advantage.

This could mean revamping existing services or creating all-new ones based on your client interview findings. You might even automate some of your servicing processes so they can be delivered more efficiently and at a lower cost.

So, your job as a business or CEO of a small business is to forever and always understand the problems ideal clients are trying to solve and revamp or create your solutions to solve them.
.
.

#smallbiztips #smallbusinesstips #marketingadvice #smallbusinessgrowth #businesshelp #businessmarketing #entrepreneurial #businessstrategy #marketingstrategy #competitiveadvantage #business