How to eliminate your small business marketing frustration
CEOs of small businesses who are frustrated with marketing and mention that it’s a “mess” and “all over the place” … it’s usually because you’ve forgotten something very simple: marketing is a process.
It must be developed, orchestrated, implemented, and installed in a process way.
Earlier this year I sat down with the principal of a law firm to chat about marketing.
She admitted that it’s been a challenge to gain traction with their firm’s marketing. She’s hired a website agency, a social media person, a video person, and about any other marketer that’s promised to grow their law firm.
I told her it’s actually hard to buy and execute marketing services as a small business owner. Everybody is selling a piece of the puzzle, a fraction of this and, “I’ll do this for you” and, “I’ll do that”. She agreed.
What she really wanted and needed was a marketing partner who could put all of their marketing together in a strategic sense and process way >>> https://lnkd.in/eT-xmP6
