How to help your customers achieve transformation over transaction

I’ve been exploring and implementing this concept at my marketing firm through what we call the marketing maturity model of Launch, Grow, and Amplify. ⠀
⠀
This shift in how we are serving our clients shows them the path from where they are today to where they want to be. ⠀
⠀
Our marketing packages are set to help an owner or CEO of a small local and service business develop a long-term roadmap to effective marketing. ⠀
⠀
This starts with creating a solid foundation and then working through the maturity stages where a handful of marketing channels and existing marketing assets are being Launched, Grown, and Amplified.⠀
⠀
Essentially all new clients go through or are checked off the launch stage to make sure their marketing foundation and assets are established and ready to mature to the next level. For us, this equates to future success.⠀
⠀
Structuring our services this way holds the key to maximizing our customers’ lifetime value (LTV).⠀
⠀
I’m telling you this for one main reason: ⠀
⠀
I think this is an approach that you as a business owner or CEO might be able to start mapping out and follow for your own business. Focus on helping your customers achieve the transformation they are seeking over the transaction of the moment.⠀