How to rise above your competition?

Patrick McFadden
1 min readFeb 7, 2021

If you’re the owner or CEO of a professional service or consulting firm, then 100% of the time you’re faced with the challenge that services are often hard to describe and even harder to understand.

The good news is that you’re not alone, the bad news is you’re the same as everybody else.

So, how does the owner or CEO of a service firm rise above 90% of your competition?

By creating processes and tools that allow you to communicate and deliver a result in a consistent manner.

Surround your product like services with documented systems, tools, and processes. This includes systems for brand awareness, lead generation, sales, quality control, service delivery, and outcome reviews.

By thinking about your services more like products and defining them in tangible terms you will find that it is much easier for prospects and clients to visualize results and understand deliverables.

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Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring