How to stand out in the consulting world
1 min readAug 17, 2020
One of the keys to standing out in the crowded world of consulting is to present and communicate a distinct point of view or set of beliefs about how results are achieved.
By developing a unique point of view, and basing all of your communication and processes on it, you can change the context of how your audience views what you do in relation to your competition.
For example my marketing consulting firm has point of views of approaching “marketing as a process”, “diagnosis before prescription”, “installing marketing”, and when you do, you can generate visibility, build relationships, gain control, demonstrate expertise and win clients.
