How You Solve a Customer’s Problem Is Just As Important As Understanding a Customer’s Problem

Every small business I’ve consulted with has specific problems that they solve in a very specific way for their ideal clients.

Now whether they acknowledge, communicate and build their marketing strategy around this for an competitive advantage is another story.

So, if you’re a business owner or CEO, you need to get specific about the types of problems that you can solve, and communicate the specific ways in which you can do that.

For example, no pest exterminator markets their business by saying they know a lot about bugs and vermin — they say that they have a clear, step-by-step process to get rid of the termites on your siding or the mice living in your basement.

You should be thinking about what you do in the same way.

Understanding the types of problems you’re uniquely qualified to solve and your point of view on solving those specific problems is what allows you to craft a message and strategy to stand out from others.

What products or services do you offer that solve a specific problem for ideal clients?