I am looking to scale up my business. What is your process when advising business owners?

Patrick McFadden
2 min readDec 20, 2020

That’s the question I received recently from a LinkedIn post when explaining the difference between scaling vs growth for a small business.

One of the things that I think is important to address in my response to this business owner is that I’m a small business marketing consultant, not a business consultant so the aspects of scaling a business will revolve around marketing participating in that objective, not necessarily being the sole driver.

Here’s my response:

Our process usually revolves around the marketing part.

For example, a lot of clients need to attract talent or partners in order to scale, and to help with achieving that business objective we:

  • develop effective career pages
  • develop effective partner recruiting pages
  • incorporate online job applications
  • incorporate online partner applications
  • create employment ladder visuals
  • interview your best partners to learn how to attract more
  • interview your staff to learn how to attract more
  • examine marketing, sales, and serving processes for improvements
  • advise on resources to handle servicing components like phone answering, etc.

Having a process that you can repeat and get better at is one of the secrets to scaling your marketing or any aspect of your business for that fact.



Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring