If You Say Yes To Every Prospect, You’re Sabotaging Your Success
So let me ask you this one question:
If you only got paid after clients got the results you promised, what key characteristics would these clients have to have in order for you to take that risk — to say yes?
This forces you to ask:
+ who do you best serve?
+ who can you deliver the greatest value to?
+ who can you get results for?
It’s really important that you develop the habit of understanding who it is that you’re going after, identifying them, and building your entire business around attracting them.
One of the most important elements in your marketing is a narrowly-defined ideal client.
Tip: Use your best clients today to help you think about what makes them ideal for you.