It’s No Wonder That Customers Compare Businesses On Price When They’re Not Given Any Other Option

This is where the small business marketing battle is fought and won:

in the minds of clients. We call this positioning.

As far as the average prospect is concerned one firm is very much like another.

All accountants, electricians, computer technicians, business consultants, and whatever your firm does are POSITIONED alike.

Wait you say, but we do quality work, we guarantee customer satisfaction, we deliver as promised, we give free estimates/consultations, we have fair pricing.

Those, my friends, are not unique differences they are expectations.

I’ve said this before and I’ll say it again. If you want to find something that positions you differently and matters to your ideal client don’t focus on what you do, focus on how you do it.

Look at the way you deliver your service, the experience your client has, the way the billing is completed, the way you clean up after the job, the service after the sale, the thank you card you send.

The little things you do to make your client’s life better is what they are looking for.

Simply showing your staff how to remember the names of your clients can be a killer way to position and differentiate your firm.