Marketing Advice For Small Business Owners: 1st Quarter 2021

Here’s a sneak peek at the advice we are offering clients right now 2021 Q1

Use Video Content Everywhere

Our real-life research continues to show that our client’s video content gets the most engagement and highest return on investment.

Video isn’t just something splashy to put on your website’s homepage anymore. We’re advising our clients to use it all throughout the customer journey.

During the early phases to introduce the brand story and team members, later to establish them as a thought leader in their industry (building trust with prospects), and then to provide follow-ups and updates for customers so that they can get the most out of their purchase.

You should be using video across channels, too. Video on your website is great, but also put your video content to use in ads, landing pages, email signatures, servicing processes, social media posts, and as a way to introduce your expert content.

When a video is used in this strategic way, it goes beyond being just a tool to becoming something that produces an ROI.

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