Marketing Includes Service and Delivery Processes Too!
When most CEOs and business owners of small businesses think about marketing they think about websites, social media, materials, advertising, etc.
They’re not wrong but this is only half the battle.
You must also be analyzing and improving your processes in areas such as status notification, ordering, quoting, scheduling, proposals, service delivery, and billing.
I’ve actually lost prospects because when I inquired about their processes they felt those were irrelevant elements to growth and marketing.
But for the clients that invited the inspection of their processes they’ve seen proposal acceptance rates increase, billing became an essential opportunity for delivering messages, retention rates double, and online scheduling becomes an opportunity evaluation tool.