Marketing is a game of channels more than tactics

This is a strategic element of marketing that I believe in for CEOs and business owners of small businesses.

Marketing is essentially a game of channels more than tactics. Meaning you don’t simply assemble a few tactics; you master a few channels.

So the first trick is to look at your business today and determine your most effective channel currently.

While this might seem like a simple thing there can be variables that make it tougher than it might appear.

For example, if you convert all of your leads via sales calls, it might be tempting to say that sales is your most important channel. But, if all of those appointments come about because people find your website when they search, then SEO or content might actually be your most effective channels currently.

#marketing #business #marketingtips #marketingchannels