Marketing is a process, not checklist

Implementing a process approach for marketing is not about creating a checklist of to-do items and then moving down through the list, checking off one item at a time.

It’s not a “set it and forget it” type of business function.

Rather, it is an iterative process where you create, edit, evaluate, improve, and delete over time.

Let’s look at creating mini wikipedia pages as an example.

At Indispensable Marketing, we advocate for creating educational expert content, which turns into mini Wikipedia pages — a collection of knowledge and expertise that can be used in a variety of settings. When you begin installing your marketing process, you create a baseline set of topics that go into your mini Wikipedia page.

Creating a mini Wikipedia page is not an item that you check off of your list and never visit again. With each piece of expert content, you look to your mini Wikipedia page for integration. You identify new expert content you need to create. As your capabilities and knowledge grow, you will find content that you no longer use, or no longer fit your marketing strategy as it grows and matures.

Think of marketing as something you do, rather than something to get done.

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