Marketing Success: Diagnosis Before Prescription

Too many CEOs and owners of small businesses say “I need to be on LinkedIn” or “I should start producing videos” or “I should be creating articles” but they don’t see any results because they haven’t thought about WHY.

Why are these prescriptions the ones you must take?

Before you ever get to the right prescription you must have the right diagnosis.

The right diagnosis will involve identifying your ideal client, figuring out what your business does that this ideal client values (not what you value), knowing the real problem you’re solving for this ideal client, and understanding the buying process of this ideal client, then you can determine the prescriptions that appeal to this ideal client.

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