Marketing: The Real Reason Home Service Contractors Get Hired

Patrick McFadden
1 min readMay 1, 2021

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If you’re in the home service contractor space, you think that the thing that you do — the kitchen remodeling, the bathroom renovation, unclogging the toilet, or fixing the wiring in the wall is the thing that you get hired to do.

The truth is you get hired because of how you solve the real problem customers have through the delivery of the thing you do. ⠀

That can be making the experience of the remodel, just as fun and great as the remodel. Or showing up on time and cleaning up the mess when you’re done. Or answering the phone and never leaving tread marks in the yard. Or dispatching and taking care of the problem quickly. Or explaining what needs to be done and completing the work with a high level of quality.⠀

Quick reminder: If you understand the real problems you’re solving, that needs to be your message.⠀⠀

Get more insight: https://buff.ly/3uDIKmM
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#differentiation #problemsolving #marketing #branding #consulting #brandstrategy #strategy #business

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Patrick McFadden
Patrick McFadden

Written by Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring

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