Marketing vs. Advertising: The Real Difference

Marketing: Marketing is the process of understanding who your ideal client is, where they reside, and what they value. It is also about how your competitors are positioning themselves, who you and your firm best serves, and what messages best resonate with your clients and prospects.

Advertising: Advertising is about placing the marketing messages into marketing materials and placing them in select advertising mediums to make prospects aware of your firm and its services.

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