Maybe You’re Thinking About Content All Wrong?
The topic for today’s post is drawn from a conversation I had about content with Laura, a government contractor.⠀
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I recently was pursuing a marketing strategy engagement for another company they operate when Laura emailed me to me express her concerns about the topic.⠀
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I thought I would share some insight into our conversation because I hear this very same line of thinking often.⠀
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Great content isn’t about your services, it’s about trust, education, and value.⠀
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If the first question you receive in your prospect interaction is “how much,” there’s a very good chance you’ve not communicated how your approach to solving their problem is different.⠀
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Sharing useful content allows you to demonstrate your knowledge, expertise, and unique way of serving your customers. ⠀
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Past contract history offers proof of capabilities. Purchasing process visuals, contract vehicles, and government agency logos are different types of content that allow you to demonstrate a level of professionalism that your competitors lack.⠀
