Every business has competitors. No business will ever be the only option available to a client or customer.
So every brand has to do some work to differentiate themselves from the competition.
- Why would someone pick you over that other guy or gal down the street?
- What unique value are you bringing to the table that they just can’t get with anyone else?
This is where messaging comes in. Sure, there are a number of businesses out there that could theoretically solve your prospect’s problem.
But by crafting a problem-solving message, you can differentiate yourself as the brand that understands the problem the best and has the most thoughtful solution to the issue.
#entrepreneur #entrepreneurtips #smallbusiness #workhardtryharder #marketing #business