Mini-wikipedia pages are the workhorse of websites

The greatest benefit to approaching marketing as a process is that you get to upgrade it systematically.

I’ve been introducing this to our clients but today I want to give you an insider’s look at you how to make your content work for business.

Making your content a workhorse for your business starts with establishing what I call “mini-wikipedia pages” on your website — which are focused on providing all the information a visitor could need or want on a single area of expertise or topic.

Still not convinced about why you should take this approach?

One of the best ways to build trust with customers and prospects is to prove that you really know what you’re talking about. If all of your knowledge is spread across your website, social media accounts, and newsletters it’s difficult for visitors to get the full scope of the expertise that you bring to the table.

Mini-wikipedia pages empower you to define the terms for your visitors. You can showcase the expertise that you know differentiates you from your competition.

See examples of how expertise differentiates: https://lnkd.in/eKNGYfx

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