Most Important Element of Any Radio or Advertising Campaign: The Message

We’re currently helping a client with constructing and executing a well-thought-out radio campaign.

While doing this I thought it would be helpful to share an indispensable element needed for the radio or any advertising medium: a strategy based message

Basically, after you know what you’re trying to achieve (the goals) you’ll need to decide what to say (the message).

From experience, this is the most challenging part for owners and CEOs of small businesses.

This also just happens to be our sweet spot; we conduct client interviews listening for what might be the perfect element or phrase for a core message. This can help you uncover your unique selling position and craft messages that will resonate with radio listeners and encourage action.

People respond to a need, not your ad; so it all comes down to sending a strategy-based message that addresses a need and calls them to the action you’ve set out to achieve. https://buff.ly/3hShONb