I don’t know about you, but one messaging strategy I’m ALL in on right now is taping into “solving a problem that’s valued” and using that as your core positioning.
For example, I own Indispensable Marketing a small business marketing consulting firm and we basically say, “All you need to know about marketing is that we install it as a process to increase visibility and make the phone ring.”
Marketing for a lot of business owners and CEOs of small businesses is sort of complicated with all the moving parts of ideal client development, messaging, SEO, social media, websites, etc. And a lot of people like to make it complicated.
What we’ve done is taken a positioning that really is about this problem. You want structured, repeatable, and consistent marketing and you want increased visibility that makes the phone ring, so that’s all you need to know about our services.
There are so many opportunities to do this in your business but I think it takes a special point of view. We as business owners and CEOs are so in tune with this idea of promoting what we provide that we leave out what we solve.
And most prospects only understand the problems that they’re trying to solve and care less about what you provide.