One Important Lesson Every Small Business Owner Should Have Learned From The Great Resignation

Recently I heard a story where a local print shop owner told a client, “I’m sorry that we’ve taken a long time on your yard signs, etc., but to get the top-level employees that I need and deliver the quality of the product that I’m acceptable with, you’re going to wait, you’ll still pay a premium but you’re going to wait.”

What this local print shop owner knows that most small businesses miss is that it’s easier to apologize for paying a premium than to apologize for a low-quality product.

FYI: The client mentioned how they respected this because they know this shop owner doesn’t produce or print out crap.