How to prove your business is different from every other business

One of the challenges that my marketing firm helps small businesses with is building value and trust while proving how their business is different from every other business that says it does what they do.

We can do this because I discovered years ago, a hidden tool that many businesses ignore: giving business processes and services a name.

So instead of just telling a potential customer that you will do a good job performing maintenance on their vehicle, tell them that you have the “5yr car maintenance plan” that includes all the services necessary to extend the life of a vehicle by 5 years.

It may just be semantics but it makes the prospect come to the conclusion that you really have it together.

Your “better than you left it” clean-up process is documented and shown as part of your sales effort. You give your prospective clients a “Did you get taken care of?” follow up call after they decline your proposal.

Giving something a name makes it feel more important and more valuable to your prospects.

#business #branding #marketing