One of the secrets to scaling marketing

I’ve been a founder and marketing consultant for over a handful of years, working with all sorts of small business owners.

One of the things I noticed about our ideal clients is that their business amplified when they realized that there was a process for developing and doing marketing.

Having a process that you can repeat and get better at is one of the secrets to scaling your marketing or any aspect of your business for that fact.

For example at Indispensable Marketing we rely heavily on the idea of strategy before tactics; we call our approach diagnosis before prescription. We help our clients understand who their ideal client is, what their marketing message, problems they solve and value proposition are, and then use communication channels to voice that strategy. All of this is mapped out over the customer journey.

Any client that calls us gets a variation of this service. After that, we get into managed marketing packages — our process for tactical implementation.

#strategy #business #marketingstrategy #scaling # #b2b #smallbusiness