One way to get government decision-makers and supplier diversity specialists to pay attention to your firm

Enjoyed consulting with the CEO of a Government Contracting Firm in this 4thQ!

One of the items we discussed was ways to get government decision-makers and supplier diversity specialists to pay attention to how their firm is capable, professional, and successful at doing the work they do.

I think small government contractors have some interesting ways to really win with positioning and differentiation — here are some thoughts.

A key opportunity to mitigate perceived risk, build trust with evaluation committees, and support business development efforts that most government contractors aren’t taking advantage of yet is thinking about the processes they use to effectively deliver results to agency-clients and giving them names.

Naming makes your unique servicing, billing, hiring, and selling process more tangible to the prospect.

Examples:

• Accident Forgiveness Intake
• 5 Point HVAC Clean Air Process
• Know Where You Stand Audit
• Get to Know You Call
• Marketing Checkup
• No Charge First Visit
• Better Than We Left It Review
• 7 Step Results Review
• Monthly Activity Analysis
• Make It Right Visit
• Call You Back Guarantee
• Give Us The Details Meeting
• Never Leave You Clueless Chat
• Clarity Conversation
• Scope Validation

#branding #marketingstrategy #smallbusiness #marketing #business