Propel Your Sales: 3 Tips When Gaining Agreement

Patrick McFadden
1 min readOct 11, 2021

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Recently I had a prospective client meeting with a very successful behavioral health agency.

During this time I made certain to gain conceptual agreement.

The worst thing that could happen for a professional service firm or service provider is that you win the sale or engagement, but you don’t have any ability to deliver results because you haven’t established what results look like or how you’re going to actually track them.

Know these 3 things: How to come to an agreement with someone

1. Their goals — so that you know what you need to focus on.

2. How you’re going to measure your efforts against the goals.

3. What’s the value of the results you hope to achieve.

Gaining conceptual agreement will transform your business. Gaining agreement means that every time you leave a conversation, you make sure there is at least one action item on which both parties have clear expectations of the next steps.

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Patrick McFadden
Patrick McFadden

Written by Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring

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