Qualifying A Prospect— A Crucial Part of Your Growing Your Small Business

7 Requirements For A Good Paying Client

Think about prospecting as a prequalification process. Essentially you need an Ideal Customer Checklist.🤔

I consult owners and CEOs of small businesses on the idea that ideal customers have the:

Ideal customer checklist

• right set of problems,
• the right circumstances,
• the right characteristics,
• the right motivation,
• the right beliefs,
• the right behavior, and
• the right amount of money.

The way to make this insight work for you is to think about how to uncover and identify all these qualifications during your prospecting or discovery process.

What would happen if you had a form, audit, checkup, small project, or conversation to discover these “right” requirements before taking their money?