Right Client Choosing You vs. You Choosing The Right Client — Small Business Marketing
May 30, 2021
Most owners and CEOs of small businesses believe that getting loyal clients is about the right clients choosing you.
But I have realized over time that creating loyal clients is mostly about you choosing the right client.
Far too many owners and CEOs subject themselves to serving “anyone with money” or worse “anyone they hope will pay.”
Understanding, narrowing and choosing clients that value what you bring to the table, respect your staff, pays on time and enjoys a partnership over a transaction is how to build a business that truly can thrive.
But you must understand who you are equipped to serve best and you must do everything in your power to attract, serve and choose them over all else.
Choose your client > https://lnkd.in/ebxFRF7
