Sales Is Leadership

Patrick McFadden
1 min readOct 2, 2022

Let me explain: sales is not about ‘getting’ someone to buy what they don’t need or want.

Sales is LEADING your ideal client to see that you can help them get from where they are to where they want to be.

But I’m noticing owners and CEOs of small businesses struggle when it comes to their sales conversations.

Whether you call it a free consultation. A strategy session. A discovery meeting. Or an exploratory conversation.

The tricky part is (you may find that instead of leading it) you end up winging it.

That’s when you sorta, kinda have a plan for the conversation. But you’re mostly feeling your way through. “Winging it” loses you sales.

Because when you’re winging it, you’re not leading it.

In my new ebook “7 Components to Small Business Marketing Success” I offer sound advice on leading your sales process.

eBook Available FREE :



Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring