Sales Is Leadership

Let me explain: sales is not about ‘getting’ someone to buy what they don’t need or want.

Sales is LEADING your ideal client to see that you can help them get from where they are to where they want to be.

But I’m noticing owners and CEOs of small businesses struggle when it comes to their sales conversations.

Whether you call it a free consultation. A strategy session. A discovery meeting. Or an exploratory conversation.

The tricky part is (you may find that instead of leading it) you end up winging it.

That’s when you sorta, kinda have a plan for the conversation. But you’re mostly feeling your way through. “Winging it” loses you sales.

Because when you’re winging it, you’re not leading it.

In my new ebook “7 Components to Small Business Marketing Success” I offer sound advice on leading your sales process.

eBook Available FREE : https://lnkd.in/ezsiTiZN

--

--

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant