Selling services is a lot like selling air

I speak to so many professional services and service businesses that struggle to get clients to value their expertise and knowledge because they don’t understand this statement above.

The way you solve this problem is by making your services more product-like so that your clients have something tangible to grab onto.

This can be accomplished through developing consulting programs, packages, assessments, audits, webinars, seminars, checkups, workshops, worksheets, etc.

Putting a strategy in place to turn your services into products will take time and effort, but once complete, the rewards will start to funnel in.