Single and One-Time Marketing Tactics Are Dead (and Nobody Has Noticed)
One of the things that I think is important to understand, first off, is that you don’t have to play in every marketing channel.
That’s one of the things that causes a lot of stress with a lot of business owners and marketers today.
What you do have to do is get very good at playing in the right channels, and additionally getting very good at integrating those channels (or at least understanding how they support each other).
That’s a challenge for a lot of people.
We look at social media, content, SEO, and PR, and we think that they’re all separate tactics out there doing separate jobs.
When you look at them together, and actually intentionally think about how they can support each other, you amplify the effect, or the impact, of each.