Small Business Growth is not the same as Scaling

Recently I was speaking with the owner of a local pet grooming business and at some point in the conversation growth and scaling was mentioned in the same context.

But from my point of view, growth and scale are not exactly the same thing.

Typical growth strategies are to add revenue and incremental costs to grow revenue incrementally.

But with scale, it’s about adding significant client and significant revenue growth without necessarily adding the same costs.

It’s kind of like a math concept. Growth is addition, but scale is multiplication.

And for the business owner, it takes a mindset shift.