Small Businesses: Being talked about is way more important (and probably valuable) than shouting
While developing the marketing strategy for a management consulting firm that works with fortune 500 companies it became clear they are in a very high touch and word-of-mouth environment.
This client’s strategy engagement reminded me that for small businesses who serve local markets or are in B2B environments where word-of-mouth is highly regarded, the greatest use of your resources should first go to being talked about (creating a remarkable client experience), not shouting (content, advertising, etc.).
I want to suggest that right now is the time to look into creating a remarkable client experience that will create referrals from your existing customers and partners as a primary lead generation initiative.
For most business owners and CEOs of small businesses being talked about is way more important (and probably valuable) than shouting!
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