Solving the Small Business Marketing Problem

Recently I sat down with the principal of a locally based law firm to chat about marketing.

She admitted that it’s been a challenge to gain traction with their marketing.

She’s hired a website agency, a social media person, a video person and about any other marketer that’s promised to grow their law firm.

I told her it’s actually hard to buy marketing services as a small business owner. Everybody is selling a piece of the puzzle, a fraction of this and, “I’ll do this for you” and, “I’ll do that”. She agreed.

What she really wanted and needed (after kissing all of those frogs) was a marketing partner who could put all of their marketing together in a strategic sense and process way.