Stop Chasing and Start Diagnosing: Secret to Small Business Marketing
It’s possible to grow your business annually, but chasing the next new tactic of week or month isn’t the answer.
Working with the marketing consulting and strategy experts at Indispensable Marketing is.
We take your stop-and-go, piece of the puzzle, one-time marketing, and turn it into an ongoing process that grows every month! (Of course, the assembly of this process is based on diagnosis before prescription.)
We never went to med school, but this makes a lot of sense to us.
What Does a Diagnosis of Your Marketing Make You Uncover?
Lately, my team and I have been engaging small businesses that want to revamp their marketing strategy. Now the thing about marketing strategy is that there seems to be a lot of confusion on what marketing strategy is.
If you Google “marketing strategy” you’ll be welcomed by any number of articles that reveal a list of marketing tactics — websites, content, promotions, social media, etc.
But that’s not how we see effective marketing developed and installed in the real world of a small business. Diagnosis (strategy) before prescription (tactics) is how you do effective marketing.
Meaning that you figure out:
- why you do what you do
- who specifically makes an ideal client for your business
- what really sets you apart in a way that this ideal client values
- how to claim that value
- how to communicate that value
So many businesses try to be all things to all people, so they compete with all things as well but during times like this, we’re discovering an intense focus on those core elements above is the best way to advance your business.
