Strategy Problems Can Only Be Addressed With Strategy Solutions
Nov 30, 2020
Great websites, emails, social media posts, and materials won’t fix trying to sell to everyone, feeling like your business is a commodity or attracting the wrong types of clients.
Fixing those things starts with strategy and the way you start with strategy is to decide who matters and what matters.
You must spend time narrowly defining WHO your ideal clients are and finding WHAT unique proposition these ideal clients value before proposing any tactics aimed at lifting sales.
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