Target specific moments — not just specific markets in B2B Sales

Most marketing gets ignored not because it’s bad (though sometimes that’s the problem) but it’s badly timed.

For many B2B owners and CEOs marketing and sales seems to be a mystery. Just do a search on the topic and you’ll find little that’s helpful.⠀

In my opinion, there are two reasons for this.

One — people are searching for that one killer sales tactic that will close all deals or, Two — people fail to realize that successful B2B sales is made up of timing triggers which are by nature very hard to quantify and pin down without a real understanding of ideal clients.⠀

The fact is most sales naturally happen when there is a problem or change in a buyer’s life or business. Without knowing exactly what these problems or changes are, you can’t rev up ANY marketing and sales efforts effectively.⠀

B2B Timing Triggers⠀

New Leadership⠀
New Job/Role for Current Contact⠀
Company Expansion⠀
Legal Problems⠀
New Product/Service Announcement⠀
Event Announcement⠀
Mergers and Acquisitions⠀
New Legislation⠀

Target specific moments — not just specific markets

Thanks for reading! :) If you enjoyed this article, hit that Like button below. Would mean a lot to me and it helps other people see the article.

Please say hello on: Instagram | Twitter | Facebook | LinkedIn| Quora

Subscribe to my Newsletter HERE

--

--

--

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Alternatives To GetResponse For Dating Apps Newsletters

Acquire New Web Design Clients With This Simple Method

Has Your Business Outgrown Its Website? Here Are 6 Clues That Point to “Yes”

10,000 Lifted Travelers NFT’s arriving soon with huuuge holder benefits & Passive income!!

Tips for New Independent Agents to Find Prospects

New independent agent thinking of how to find prospects.

Product Hunt — You’ve been using it wrong all this time.

Best Email Marketing Tools for Asian Businesses

Monetize Your Android App Using These Platforms

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Patrick McFadden

Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I change how clients think about your business so you can make your competition irrelevant

More from Medium

Funnel Marketing: My Illustrated Guide

What to do after the sale?

Content Promotion Strategies — Will Definitely Work…!!!

The Changing Meaning of Modern Prestige and Other Themes Driving Luxury Marketing Plans in 2022