The #1 thing I see small businesses struggle with …

Recently I spoke with two partners of a 15yr old kitchen remodeling company who felt like their business is a commodity, they are wasting money on ineffective lead generation tactics and wondered why their competitors show up for local searches and their business did not.

What we talked about next is the #1 thing I see small businesses struggle with: changing how you think about generating leads.

In today’s world, you need to make it much easier for customers to find you and stop spending so much time trying to find them.

Here is why it’s so critical to change your mindset of chasing down your ideal customer — most people have all the information, approved vendor list, answers, and reviews they need at their fingertips. The product and/or service information they need is easily accessible via smartphone, tablet, or laptop.

The days are long gone when you can expect a direct mail piece to function as a central component to your marketing efforts. You have to build and install a marketing process focused on attracting, as opposed to hunting.

#business #marketing #leadgeneration #leadgen #smallbusinessmarketing