The Basic Online Copywriting Mistake You Must Avoid

So many small business owners and marketers make basic mistakes when it comes to online copywriting by trying to make web pages be all things to all people.

The goal of effective SEO copywriting is that it starts the sales cycle.

Get a highly targeted prospect in the door, maybe a content landing page, and then start the engagement and attention from there.

Conversion is just part of the process and probably not the first part of the process.