The Best Way to Validate Your Small Business Marketing Idea

Small business owners don’t need more ideas⠀
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You’re drowning in them⠀
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When you have too many ideas, how do you decide what to do and — most critically — what NOT to do?⠀
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Here’s a trick:⠀
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Write each idea on a post-it⠀
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Take any idea that *wasn’t* inspired by a real customer and throw it away⠀

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