The big idea of Indispensable Marketing
The big idea of Indispensable Marketing is that there is a process approach to small business marketing that will increase your visibility and make your phone ring.
One of these process elements is “diagnosis before prescription”. 100% of our clients do this.
Every business we’ve worked with develops a strategy around: who your ideal client is, where you are trying to go with the business, what problems you solve, and the point of differentiation that this ideal client values.
I think this is still something that a lot of business owners and marketers miss.
There are so many people selling a piece of the marketing puzzle (search engine optimization, digital advertising, email marketing, branding, video marketing, social media, copywriting, public relations, websites, pay per click, etc. ) that I think strategy gets lost.
Before you can START talking about all the things to do that will lift sales, you talk about STRATEGY.