It’s the way people FIND 🔎 companies:
- business directories
The way people BUY 💰 services:
- subscription payment arrangements
- try before buy options
- 3rd party proof research
The way people MAKE decisions 👍👎:
- personalized interactions
- confidence in a provider understanding their problem
- ease of doing business
And it will continue to change.
That’s what is forcing a lot of business owners and entrepreneurs to make adjustments to their marketing and selling processes.