The Biggest Disruption You Need To Be Thinking About
The biggest disruption I’m seeing across all industries right now is convenience — just being easier to do business with.
Auto Part stores now want to service all your auto needs by entering the car repair and maintenance business.
Hardware retailers don’t just want to sell you material but now offer home repair, maintenance, and improvement services.
Cable networks now want to offer cell phones and data plans entering the wireless business.
Car dealers are now saying if you buy a car from us, we’ll deliver it to you.
Every time you need service, we will bring you a new car, pick yours up, and bring your car back when it’s done. The next time you step foot in this dealership will be to buy another car.
Home service contractors are now exploring maintenance offerings. For example, a tree service knows you’ll need your trees trimmed every fall, so they set it up as a recurring service. You don’t even have to think about it.
If you’re a CEO or business owner of a small business, you need to think about reducing friction. For example, your form is easier to fill out on your website, being able to schedule an online appointment. Those are ways that I think even the smallest of companies can start looking at this idea.