The First Step In Any Marketing Effort

Without strategy, how do you know who to target? What resources they read? What events they attend? What podcast or radio station they listen to? What your competitors are saying?

This should be the first step in any marketing effort, regardless if you are interested in a process approach or not.

These key elements should be common knowledge for every single person in your company. When you hire new staff or bring on new strategic partners, this education should also be included in the conversation.

Hopefully, you understand the importance of nailing this strategy part so you can go to work on tactics.

#marketing #business #marketingstrategy