The first step in developing effective marketing

The first step in developing effective marketing is to narrowly define who makes an ideal customer for your business.

The holy grail of this is to understand WHY.

Why are these ideal customers profitable?
Why are these ideal customers such a good fit?
Why do these ideal customers work so well?
Why don’t these ideal customers come for a low price?
Why do these ideal customers let you show them how to get value?

The answers to these questions allow any #entrepreneur or #businessowner to attract more of those ideal customers.

It’s also important to discover how they like to be served, how they like to be trained, educated and engaged.

#business #marketing #marketingstrategy