The Game of Marketing Has Not Changed

The game of marketing has not really changed that much — the job is to attract the attention of narrowly defined client within your target market who has a need, gain trust, build relationships, provide value and help them solve their problems — in the end, if you are to succeed, that means a process approach to marketing.

What has changed dramatically, however, is the way you accomplish many of these things.

The way you market must change because the way people buy has certainly changed.

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