The Importance of Long-Tail Keywords in Modern SEO Strategies

Patrick McFadden
2 min readNov 6, 2023

Let’s dive in! You know your business inside out, and you likely have a good grasp of the terms your customers are typing into Google to find you. But here’s where things get interesting: Google’s way of handling search queries has evolved recently.

The shift towards focusing on the intent of a search is pivotal. Take the example of “home remodeling ideas” vs. “best home remodeler in Richmond VA.” The intent behind these two searches is like night and day! While one might be in the early stages of thinking about a renovation, the other is ready to roll up their sleeves and get to work. Google recognizes this, and now, so should you.

This brings us to the critical importance of long-tail keywords. They might not have the search volume of broader terms, but they have a magic touch when it comes to reaching your ideal customer at just the right moment in their buying journey.

For instance, a home remodeler could have pages for services like kitchen remodeling, bathroom renovations, and basement finishing. Each of these should be paired with long-tail keywords that speak directly to the audience looking for those specific services.

Tailoring Keywords for Your Service Pages

Your homepage is the big net — it’s where you cast a wide web with broader keywords that catch customers at various points in their journey. However, when it comes to your service pages and informative content, it’s all about precision.

Each of your service pages, like those kitchen, bathroom, and basement remodeling pages, should have long-tail keywords that hone in on exactly what you offer. It’s about making sure the right people find you at the right time.

Remember, the more specific and targeted your keywords are, the more likely you are to attract customers who are ready to take action. So, let’s put those long-tail keywords to work and help your customers find exactly what they’re searching for!

Conclusion: Embrace the Intent Revolution

As Google’s algorithm evolves, so must our SEO strategies. Understanding the intent behind a search query is crucial for driving relevant traffic to your site.

Long-tail keywords are an essential tool in your SEO toolkit, allowing you to connect with customers at the precise moment they’re ready to engage with your business. So, let’s adapt and thrive in this intent-driven search landscape!

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Patrick McFadden

Small Business Marketing Consultant // CEO of @indispmarketing // I install a marketing process to increase visibility, grow revenue & make your phone ring