The mistake I most commonly see owners and CEOs of small businesses make when it comes to marketing!!!!
Starting with a prescription before a diagnosis.
Thinking you just need a website, content creation, Facebook ads, or first page ranking on Google to make your marketing effective.
These are elements of marketing but don’t really help you address who to market to, what should you be communicating, and where should you be placing your message — the effective part.
These answers come from a diagnosis. And that diagnosis should help you understand what makes an ideal client for your business, what problems do you solve for this ideal client, and what is the real value these ideal clients get from your service.
Most of the small business owners I casually speak with default into thinking these diagnosis items don’t matter and that the solution has to be a tactic or tool but ironically you can’t have long-term effective marketing or even be effective in buying marketing services without the diagnosis items first.
Read for yourself: https://buff.ly/3A5ldPv
