The Most Overlooked B2B Marketing Strategy

I work with a lot of small businesses that implement b2b marketing and for many of them, the most effective marketing strategy involves in-person education through speaking and presenting.

I know that the idea of speaking and presenting is not exactly a new strategy, but it is the most overlooked in my opinion. While everyone acknowledges this isn’t new, the challenges are finding ways to apply it in the realm of a specific marketing plan seems a little harder to pin down.

Here are some examples of b2b marketing that Indispensable Marketing helped develop

In working with a local mental health agency we discovered opportunities to speak at social service agency meetings.

In working with an industrial repair company we discovered opportunities to speak at equipment rental agency meetings.

In working with an IT firm we discovered opportunities to speak at a yearly conference attended by local government agency heads.

In working with a custom orthotic company we discovered opportunities to speak at local athletic footwear shops.

In working with a handyman company we discovered opportunities to speak to realtors at their corporate offices.

As you can see the most overlooked b2b #marketing strategy applies to any professional service firm, government or home service contractor.